This is a concept I made for Air New Zealand while working at .99. We went out to create something slightly more interesting than your regular pre-flight instructions. So, with a little help from the All Blacks we created this video to get people excited about the Rugby World Cup. The video simply took off being featured in newspapers around the world, creating discussions on homosexuality in the media with the banning of the kissing scene and eventually being the 2nd most watched New Zealand Youtube video for 2010. (over 650,000 views) All the media attention aside, it stills generates a chuckle from traveling patrons 6 months on.