New World - Find Your Wonderful
I created a new brand platform for a major New Zealand supermarket. Telling true stories of their shoppers and how New World plays a role in helping them to keep doing the things they love.
We created a new design system, alongside OOH, social, retail templates, the works. The song was even sung by one of their staff members.
In this film we tried to pull off the ‘Love Actually’ crossing paths thing, but in a supermarket.