UN Women - #drawaline

Drawing a line to end violence against women.

The United Nations asked me to turn words into actions in our campaign to end violence against women and girls. Inviting the public to #drawaline marking the boundaries against violence that should not be crossed.

We enlisted the help of prominent celebs like Benedict Cumberbatch, Billie Piper and Deliciously Ella, for a completely pro-bono campaign, drawing a line through violence in all its forms.

The campaign appeared in cinema, on social platforms, outdoor, and print with a physical line drawn through London’s Covent Garden.

We created a series of Press and digital outdoor (LEFT) where the story would change after you draw a line. On the right is a selection of digital OOH, our physical line which we placed in Covent Garden and some influencer work with a special mention from the Mayor of London, Sadiq Khan.