New World - Undercover Eggs

A range of camo eggs to make the easter hunt even harder for the kids.

👦 For years, kids have had it easy. The Easter Bunny's egg hiding spots are diabolical at best! It’s time to dial up the difficulty to give the kids more hunting time and parents more... sitting down time.

🥚Introducing Undercover Eggs🥚 A range of camo foil egg wrappers that match the surfaces you might find around the home (grass, soil, decking). Designed to make the hunt even harder and a lot more fun. 🔎 Launched in a place called Hastings which is not in England. Which has the highest easter egg purchases per capita, which is a stat I didnt know existed previously.

CASE STUDY TO COME. Next year, the brand has commissioned us to make their own eggs prewrapped.

Here’s a social film telling you how we wrapped it all together.